Search Engine Optimization

Did you know that majority of people who are using search engines, don’t go past the first page to find a solution to the question they are asking. This is the reason why Search Engine Optimisation (or SEO) is an essential part of any digital marketing campaign.

As part of your Digital Marketing Campaign you will need to look at Search Engine Optimisation.  SEO is the process which helps your website get better Google rankings. It is important to present the correct content which is relevant to your business so that Google can rank your business under the correct search engine keywords. It is so important that you have a good Google ranking because if you don’t appear on the first page of Google and in the top three rankings you will probably miss out on plenty of new business.

Content for your website has to be human readable by creating a conversation around a topic. It has to link to your digital marketing campaign by creating intrigue with the reader as well as using keywords which Google will recognize.

S.E.O never stops

It is important to remember that SEO is an ongoing process which takes about 6 months to be effective if you are not going to use Google Adwords in your campaign. White Hat SEO Strategies means getting ethical results for your website without getting penalties enforced from Google. The great part of any SEO campaign is that you can use Google Analytics and Webmaster Tools to access statistics about how your brand is building online.

Using Google Adwords is a paid for service which allows you to create adverts on Google which leads potential customers to your website. How this works is that you run an ad-campaign using specific keywords that are specific to your industry, product or service. An advert is generated which customers click on. Each time a client clicks on your advert Google charges you a small fee. Using Google Adwords is a great way to generate more traffic to your website.

 

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